Bad blogger ::shakes finger::

I love starting off the morning with a little bad behavior. Yesterday I posted on transparency not only when talking to bloggers, but also while writing your own blog. In my “about” page I have stated what company I work for and who I have worked for in the past. I throw my name all over my blog (more for personal gain on a Google results page rather than for transparency issues). However here is one man who clearly is not in my social media class.

Here’s what went down: A Cisco employee “authored an anonymous blog commenting on various policy and legal matters with which the company has been involved and on which he worked. In addition, Cisco employees who knew he was the author circulated links to the blog without revealing that a Cisco employee authored the blog.” So what’s next? Cisco gets sued. Shocker. Cisco does its best to respond by revising their employee blogging policies. My favorite part of the policy is the line encouraging its workers to use “common sense.” The man behind the blog, Patent Troll Tracker, is Richard Frenkel, a director in Cisco Systems’ intellectual property group. Perhaps common sense is not a requirement for his position.